What is Influencer Marketing, and can it help your business?
An influencer is a trusted figure within a specific online community with a loyal, engaged following. They normally have a great knowledge base or experience, come in all shapes and sizes – from foodies to photographers and fitness fanatics to DIY-ers – and have built their following through engaging content.
So what is Influencer marketing?
Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the companies’, service and products through their media channels. this can be via their blog, website, social media or You Tube etc. In return, they receive for free experiences, products or service or payment.
As a rule of thumb, according to Chelsea Naftelberg, this can be $1000 per 100, 000 followers. Most UK influencers with between 3,000 and 10,000 followers expecting to earn between £50 and £100 per post, dependent on engagement rate, campaign length, and of course, the client’s budget.
Why are organisations using Influencer Marketing?
With the influence of the internet and the ever increasing popularity of social media consumers now have a huge range of choice in the content they consume – spreading brands’ audiences over various forms of media, making them harder to reach. That’s where influencers come in.
Organisations needs to be aware of fake followers making someone appear to have a larger audience than they really do. When doing your research, make sure you read through the influencer’s posts. Do they fit with your brand? It’s no good booking a health food blogger for the launch of a new menu of indulgent junk food. Are you searching for budget travellers or an influencer more interested in the luxurious? How authentic do the posts seem?
Whilst you’re looking through the posts, take a look at the engagement they have. Are their readers commenting, sharing and reacting the posts? Are they all one off comments or can you see the same profiles returning?
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