This week saw the re-opening of independent fashion boutique Styleagent to their new home in Sale.
Michelle and her passion for clothes and making people feel good in what they wear has been well received in Sale for the last 5 years, but over the last few months like many retailers, she has had to re-look and review where she wanted her and the business to be.
Promoting Trafford asked Michelle for some background to Styleagent, and the store move to a few hundred yards away.
Michelle’s journey started at Traders Outlet (which has recently changed ownership and name to Emporium M33) 5 years ago, although she had worked in high street fashion for over 25 years. Not one to miss out on a challenge, Michelle decided to go for it and test the market with her own collection.
Styleagent was a great success, and Michelle had the opportunity to take the shop on Ashfield Road, Sale. This was a great stepping stone for my business, and although the location is slightly outside of the town centre and with footfall lower, Michelle used the might of social media to drive her business forward and become more of a destination shop. Lots of loyal customers, a great social media following and all was going well.
Then the Covid-19 pandemic arrived, and Michelle realised during lockdown that it was a time to re-evaluate the business and move it forward again. A retail unit became available in The Square Shopping Centre, and Michelle tool the decision to move Styleagent to a prime location. Michelle advises that “Sale has been amazing support and there was only one place I wanted to be!”
The shop opened last Friday and it has been a huge success!!! Michelle has also introduces menswear (which is often not widely found in town centre high street’s) This has been very well received. Styleagent definitely made a positive impression over the last few weeks as the refurbishment took shape, and has helped create a real buzz in The Square.
Michelle advises – “I have been overwhelmed by the response and was definitely the right move !!”
Styleagent is just one piece of a wider regeneration project in The Square Shopping Centre, and Sale generally, but this relocation is definitely a positive for the Sale community.
Follow Styleagent on Facebook HERE and make sure you pop in if you’re in Sale – Michelle will give you a warm welcome, and her advice on the best items for you! You can also do Click & Collect from the Styleagent website.
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